I was contacted by Kirsty, the director of Konnekt, to undertake a branding project for her company. The scope of the project included designing a new logo, creating a comprehensive brand kit, and developing brand guidelines.

Konnekt is an educational business that specializes in providing one-on-one tutoring for students, aiming not only to enhance their academic performance but also to boost their confidence. The logo I crafted for Konnekt features a heartfelt image of a genuine hand, accompanied by representations of both an adult and a child sharing a creative moment. The chosen color scheme includes vibrant purple, lively lime green, and crisp white. These colors were carefully selected to capture the attention of both children and parents, as they strike a balance between being bold and sophisticated, working harmoniously together.

In addition to the branding work, I also had the opportunity to create a promotional flyer to effectively communicate and advertise Konnekt’s valuable services. This project showcased my expertise in graphic design and my ability to capture the essence of a brand, making it visually appealing and engaging for the target audience.