Tom, the founder of All Aspect Fitness, commissioned me to lead an exciting rebranding project aimed at reshaping the brand’s identity. Central to this transformation was the creation of a new logo, the development of a cohesive brand kit, and the establishment of detailed brand guidelines.

All Aspect Fitness, under Tom’s leadership, specialises in personalised fitness consulting, tailoring programmes to individuals seeking a comprehensive approach to health and wellness. The new logo I crafted for All Aspect Fitness is a striking composition in orange, black, and white, symbolising energy, sophistication, and balance. The heartbeat line integrated into the design adds a dynamic element, emphasising the brand’s commitment to holistic well-being and the transformative journey clients undertake.

This revitalised branding extends to the promotional materials, including a thoughtfully designed flyer that effectively communicates the diverse and personalised services offered by All Aspect Fitness. My expertise in graphic design ensured that the promotional materials not only captured the essence of the brand but also resonated with the target audience, encouraging them to embark on a fitness journey with Tom and All Aspect Fitness.

My work with Tom and All Aspect Fitness demonstrates my ability to translate their vision into a visually compelling identity.