I had the opportunity to collaborate closely with an organisation committed to facilitating transformative learning experiences for individuals and businesses. Envision’s fundamental mission is to foster environments where growth and unity flourish, allowing people to reach their fullest potential.
I was tasked with creating a brand identity that resonated with Envision’s diverse audience, balancing professionalism with approachability. The core element of this identity was a logo I designed, featuring interconnected leaves that symbolise growth and empowerment. This logo became the linchpin of a comprehensive brand kit, ensuring that Envision’s visuals remained consistent across all their materials and communications.
The challenge I undertook was to redesign Envision’s website to effectively convey their offerings to both individuals and businesses. The responsive website I created welcomed visitors with success stories from both segments, allowing them to envision the possibilities. The site was organised to present services for each audience, providing in-depth descriptions, and client testimonials. Easily accessible contact information and inquiry forms were strategically placed to encourage visitor engagement.
In addition to the website, I also developed branded document templates and presentation layouts, reinforcing Envision’s new identity in every external communication.
The project’s outcome was immensely satisfying. It effectively conveyed Envision’s mission and resonated with their diverse audience, positioning them as a leader in the field of transformative learning.